do not step out
ColdDesign CX
18/Apr/2005 | 08:05

In between cans of orange juice this morning, I read that Adobe will be acquiring Macromedia for $3.4 billion in stock, issuing current Macromedia shareholders a shares trade of .69:1. Considering Adobe is hovering at about $60/share right now, and Macromedia's shares are around half of that, the Macromedia shareholders are getting a decent deal.

Oh, look. Adobe's shares are falling. Oops.

So Merv and I made a bet: I say that within the next eighteen months—six months for the companies' boards to approve the merger, and twelve more months to complete an acquired product revision cycle—Freehand will be no more, its unique feature set being rolled into Illustrator. If Freehand still exists, it will not be in its current form. I get a dollar if I win this one.

Also dead: Dreamweaver, but only because it'll now be called "GoLive". The corpse of GoLive will be forced into Dreamweaver, and we'll lose the last really powerful WYSIWYG editor. Glad I use a text editor.

And three more final predictions:

ColdFusion MX Server will be ported to Mac OS X Server, and not just for "development purposes".

Flash MX will get Premiere's badly designed timeline interface. Not that it wasn't headed that way already.

I will win a dollar.


damn. there goes my career.

posted by Clark on April 18, 2005 at 08:08

No one seems to be mentioning whether this deal is forecasted to be a slam dunk for FTC approval.

posted by Derek on April 18, 2005 at 08:24

Typically, the FTC only cares about important things. Energy, telcos, /extremely/ large businesses (Microsoft, large financial institutions). I don't think they're going to care about this new AdobeMedia chimera, since it doesn't make it more more difficult than it was before for a bunch of people to come together and make a competing product.

I could be wrong, but I think board approval will be a harder bridge to cross (though not remotely impossible), assuming it hasn't happened already. MacSlash reports that the merger has been approved by both companies' boards already.

posted by mikey-san on April 18, 2005 at 08:29

Alreadyalreadyalready. I should use my own preview button once in a while.

posted by mikey-san on April 18, 2005 at 08:30

I was always concerned about this. But given the current political environment, the Justice Department will sign off in a heart beat. It's too bad. It's nothing but a move to end competition.Personally I had hoped Apple would make this move.

posted by transgeek on April 18, 2005 at 10:14

ColdFusion MX Server ported to the Mac, hmmmm now THAT'S an idea I can get behind...it will never happpen in my estimation, but if it does, would that be soooo terrible. Ive wanted that to happen for sooo long. However, I don't think its in Adobe's best interest to put ColdfusionMX Server on the Mac.

posted by M i l e s on April 18, 2005 at 10:52

This deal sucks major tush. We're gonna get more FrankenSoftware... like when Adobe started forcing it's palletes into cyberstudio...

posted by deaqllio on April 18, 2005 at 15:14

this is a very dark day for good things on the web.

posted by MH on April 18, 2005 at 18:53